Tag Archives: marketing

Social Media Savvy

22 Feb

If you don’t believe marketing has gone through the roof with the advent of social media/networking then you’re probably an ostrich sticking its head in some desert. Ever had sand in your ear holes? It’s not a cute look.

When I first moved out to Chicago, my roommate and I made our apartment a place on Google Maps as a joke – because we do so much entertaining. We’re listed under categories like restaurant, beverage distributor and of course, magic. Within a few months a consultant agency representative emailed us asking if we needed her help creating greater visibility for our brand.

OK so maybe we had our own QR Code and took it a little far but it really shows that a little social networking savvy can take you from a small corner in Chicago to a business in a few clicks. And that there are a few bum consulting agencies out there – did I mention the magic?

You stay classy social media. And can I get an amen for my almighty Google+?

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Coors can shove it.

4 Oct

And so can every company that thinks marketing to women means wrapping their useless products in pink with flowers and boys, dumbing it all down so much your gag reflex is healthy and kicking.  You know what makes me not buy Coors?  I’ve got a palate and a mind for good microbrews and not some filth that’s brewed “cold as the Rockies”.  I drink bourbon and beer not cosmos and bellinis.

The campaign is called the “Bittersweet Partnership” — how aptly named, and how dumb do they think women are?  The Bitter part is highlighted in pink, probably because they think women can’t even handle that word let alone the flavor and the crest is hops growing from a curly-cue heart.  But don’t worry Coors is there to listen and understand your girly feelings about this so-called manly beer — beer goddesses I know aren’t drinking swill and piss out of a silver bullet can.  Pretty sure silver bullet is synonymous with an enema.  Thus, Coors can shove it.  Man that makes me want to bring the motherf***ing RUCKUS!

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